Count The Region
count nova
“Count the Region” was a campaign designed to boost participation in the 2020 Census within the Hampton Roads region of Virginia. Recognizing that accurate census data is crucial for securing proper funding and representation for communities, the campaign aimed to combat historically low participation rates.
The campaign focused on three key areas:
- Awareness: Increasing public knowledge about the importance of the census and how it impacts communities. This involved dispelling misconceptions and addressing concerns about data confidentiality.
- Accessibility: Making census information and resources readily available to all residents, regardless of their background or technological capabilities. This included providing materials in multiple languages and offering assistance to those needing help completing the census.
- Engagement: Motivating residents to participate by fostering a sense of civic duty and emphasizing the collective benefits of an accurate count. This involved creating compelling content that resonated with diverse audiences and utilizing various channels to reach residents where they are.
By addressing these areas, “Count the Region” sought to empower residents to take ownership of their community’s future by participating in the census. The campaign envisioned a region where everyone is counted and has a voice in shaping their community’s destiny.
Key Engagements
Solution
The campaign employed a multi-platform approach to maximize its reach and impact:
- Website: A central hub providing comprehensive information about the census, including FAQs, resources, and language assistance.
- Social Media: Utilizing various platforms to share engaging content, promote events, and connect with residents.
- Video: Creating impactful videos that highlight the importance of the census and encourage participation.
This multi-faceted strategy ensured that the campaign’s message reached a wide audience and resonated with diverse demographics.
Results
While specific results would require access to campaign data, a successful campaign would likely see:
- Increased website traffic and engagement
- High social media reach and interaction
- Improved census participation rates in the target region
By effectively communicating the importance of the census and providing accessible resources, “Count the Region” aimed to create a more informed and engaged community, ultimately leading to a more accurate and representative count.
