Very Periwinkle

Every year, the Pantone Color Institute selects a color of the year, which is meant to reflect the current cultural and social climate. This color is then used in various industries, such as fashion, interior design, and graphic design, as a way to stay on trend and connect with consumers. In this blog post, we’ll explore the history of Pantone’s color of the year and take a closer look at the 2023 color: “Very Periwinkle.”

History of Pantone’s Color of the Year

The tradition of selecting a color of the year began in 2000, when Pantone launched its first color of the year: Cerulean. Since then, Pantone has selected a new color every year, based on research and analysis of color trends across various industries, including fashion, design, and art.

Each color of the year is chosen to reflect the current mood, cultural climate, and social attitudes of the time. For example, in 2020, Pantone selected Classic Blue as the color of the year, symbolizing stability and calm in uncertain times. In 2021, Pantone chose Illuminating Yellow and Ultimate Gray to represent resilience and hope.

The 2023 Color of the Year: Very Periwinkle

For 2023, Pantone has selected “Very Periwinkle” as the color of the year. This blue-purple shade is described as “calming, soothing, and imaginative” and is said to evoke a sense of “possibility and wonder.”

According to Pantone, “Very Periwinkle” was chosen because it represents the merging of technology and humanity, which is becoming increasingly important in our modern world. The color is also meant to represent a sense of individuality and self-expression and a connection to nature and the environment.

How to Use “Very Periwinkle” in Design

As with any Pantone color of the year, “Very Periwinkle” is expected to be widely used in various design industries, including fashion, interior design, and graphic design. Here are some ways to incorporate this color into your designs:

• Pair “Very Periwinkle” with other calming colors, such as shades of green or gray, to create a soothing color palette.
• Use “Very Periwinkle” as an accent color in a neutral color scheme, to add a pop of color and interest.
• Combine “Very Periwinkle” with other bright, bold colors to create a playful and imaginative color palette.
• Use “Very Periwinkle” in graphic design to create a sense of calm and tranquility, or to convey a sense of wonder and possibility.