Engaging Math Programs for Middle Schoolers

MATHCOUNTS is a national program dedicated to engaging middle school students in exciting and challenging math competitions. The program aims to foster a love of math, build problem-solving skills, and inspire students to excel in STEM fields. To achieve these goals, MATHCOUNTS requires a strong brand identity and effective communication materials that resonate with its target audience: students, educators, and parents.

This project focused on three key areas:

• Excitement: Capturing the thrill and challenge of MATHCOUNTS competitions, making them appealing and engaging for students.
• Accessibility: Communicating the program’s value and benefits in a clear and accessible way for students, educators, and parents alike.
• Credibility: Establishing MATHCOUNTS as a reputable and respected program that fosters academic excellence and personal growth.

*Disclaimer: All the work completed for this client was as Art Director of Six Half Dozen Design Studio.

Solution

To achieve these objectives, the project involved a comprehensive approach to design:

• Visual Identity Guidelines: Developing clear guidelines for the use of the existing logo, color palette, typography, and imagery to ensure consistency across all materials.
• Marketing Collateral: Designing engaging brochures, flyers, and other marketing materials that highlight the benefits of participating in MATHCOUNTS and encourage student involvement.
• Event Branding: Creating a vibrant and engaging brand experience for MATHCOUNTS competitions, including banners, signage, presentations, and awards.

Results

While specific metrics would be needed for a full evaluation, a successful project would likely result in:

• Increased student participation: Attracting more students to participate in MATHCOUNTS competitions.
• Enhanced program recognition: Strengthening the visibility and impact of the MATHCOUNTS brand.
• Improved stakeholder engagement: Fostering stronger connections with educators, parents, and sponsors.
• Positive student experiences: Creating a memorable and rewarding experience for students who participate in MATHCOUNTS.

By enhancing its visual identity and communication materials, MATHCOUNTS can better inspire students to embrace the challenge of mathematics and unlock their full potential in STEM fields.