Public Opinion Strategies
Turning Questions into Answers
Public Opinion Strategies (POS) is a leading political and public affairs research firm based in Alexandria, Virginia. The company specializes in market research, messaging, and strategy development for political campaigns, issue advocacy groups, and corporations. POS needed a new website that would accurately represent their services and expertise, and improve user experience for potential clients and partners.
*Disclaimer: All the work completed for this client was as Art Director of Six Half Dozen Design Studio.
Key Engagements
Problem
POS’s previous website was outdated, difficult to navigate, and did not effectively showcase the company’s services and achievements. The site was not user-friendly, and lacked the necessary features to engage with the organization’s target audience effectively. As a result, the organization was losing potential clients and partners due to a lack of information and an unappealing website design.
Solution
The new website design features a modern look with a clean layout and intuitive navigation. The site’s homepage features clear calls to action, including easy-to-find links to the organization’s services, news, and contact information. The site’s design also incorporates responsive design features, making it accessible and easy to navigate on all devices.
The site’s content was updated to provide a more detailed and engaging overview of POS’s services and mission. The website now includes a comprehensive list of services, along with success stories and case studies from past clients. Additionally, the site features a blog, allowing POS to share news and updates on their activities and services. The blog is updated regularly with informative content relevant to political campaigns, issue advocacy groups, and corporations.
