Public Opinion Strategies
Turning Questions into Answers
Public Opinion Strategies (POS) is a leading political and public affairs research firm. Their website serves as a crucial platform for connecting with potential clients, showcasing their expertise, and ultimately driving business growth. Recognizing the need for a more effective online presence, POS undertook a website redesign to enhance user experience and better communicate their value proposition.
The redesign focused on three key areas:
- Clarity: Ensuring that visitors can easily understand who POS is, what they do, and how they can help. This involved streamlining messaging, improving information architecture, and using clear visuals.
- Engagement: Creating a website that captures visitor interest and encourages them to explore POS’s services and expertise. This was achieved through compelling content presentation, interactive elements, and clear calls to action.
- Credibility: Reinforcing POS’s position as a trusted and respected leader in their field. This involved showcasing their experience, highlighting client successes, and presenting information in a professional and authoritative manner.
By addressing these areas, the website redesign aimed to transform POS’s online presence into a powerful tool for attracting clients, building relationships, and driving business success.
*Disclaimer: All the work completed for this client was as Art Director of Six Half Dozen Design Studio.
Key Engagements
Solution
The website redesign involved a comprehensive approach to improve user experience:
- Information Architecture: Reorganizing the website’s content to ensure intuitive navigation and easy access to key information.
- Visual Design: Modernizing the website’s aesthetics with a contemporary color palette, high-quality imagery, and clear typography.
- Content Strategy: Presenting POS’s expertise and services in a clear, concise, and engaging manner.
- User Interaction: Optimizing the website for user engagement with clear calls to action, contact forms, and interactive elements.
Results
While specific data would be needed for a full evaluation, a successful redesign would likely result in:
- Increased Website Traffic: Attracting more visitors to the site.
- Improved User Engagement: Visitors spending more time on the site and exploring more pages.
- Higher Conversion Rates: More visitors contacting POS or downloading resources.
- Enhanced Brand Perception: Strengthening POS’s image as a leading research firm.
By prioritizing user experience, the website redesign aimed to create a more effective online platform for POS to connect with clients, communicate their value, and achieve their business objectives.
