We Run This City
pitching the swoosh
“We Run This City” is a conceptual mobile app designed to connect people who are passionate about running and other sports activities within their local communities. It aims to be more than just a fitness tracker, acting as a social hub for individuals to engage with their city’s active scene.
The app focuses on three key areas:
- Community Building: Fostering a sense of camaraderie among users by allowing them to connect with others who share similar interests, join groups, and participate in discussions. This combats the often solitary nature of individual fitness pursuits.
- Discovery: Providing a platform for users to discover local events, races, clubs, and training programs that match their interests and skill levels. This helps users explore new opportunities and expand their athletic horizons.
- Progress Tracking: Offering tools to track and analyze personal fitness progress, including distance, pace, and routes. This allows users to monitor their improvement and stay motivated.
By addressing these three areas, “We Run This City” aims to create a holistic and engaging experience for users to connect, discover, and achieve their fitness goals within a supportive community. The app envisions a more active and connected populace, where individuals feel empowered to participate in their city’s vibrant sports culture.
Key Engagements
Challenge
The challenge was to create an intuitive and engaging user experience that would encourage users to actively participate in the app’s community and utilize its various features. The design needed to cater to users of all fitness levels, from beginners to experienced athletes.
Solution
The UX design process involved conducting user research to understand the needs and preferences of potential users. This research informed the design of the app’s information architecture, navigation, and visual design. The app’s interface was designed to be clean, modern, and easy to navigate. Key features, such as the ability to find local events, track runs, and connect with other users, were prominently displayed.
Results
The resulting UX design successfully addressed the project’s challenges by creating an app that is both functional and engaging. The app’s intuitive interface and user-friendly features make it easy for users to connect with others, discover new activities, and achieve their fitness goals.
