Problem Statement

The original website was outdated and difficult to navigate, resulting in a suboptimal user experience and lost potential clients. The site did not effectively represent CBP’s range of services, and the content was not easily accessible.

Solution

The project commenced with the creation of low fidelity wireframes, providing a basic sketch of the layout and functionality. These wireframes were followed by high fidelity mockups, offering a detailed visual representation of the final product. A custom WordPress theme was developed to meet the specific needs of CBP, incorporating a modern aesthetic and intuitive navigation. Training was also provided to CBP staff to ensure they could manage the website effectively.

The redesign introduced a clean and modern look, with an emphasis on user-friendly navigation and clear calls to action. The new design made it easier for users to access information about services, events, and contact details. A responsive design ensured accessibility across various devices, improving the overall user experience. The content was updated to provide detailed and engaging descriptions of CBP’s services and mission, along with success stories and testimonials from past clients. Additionally, a comprehensive event calendar was integrated, allowing visitors to find and register for workshops and networking events easily.

Results

Following the launch of the redesigned website, CBP saw a significant improvement in website traffic and user engagement. Feedback from users highlighted the site’s user-friendly design and updated content, with the responsive design being particularly praised for its ease of access across devices.

Target Audience

The primary target audience for the redesigned CBP website includes entrepreneurs looking to start or grow their small businesses, community leaders interested in fostering business development, and veterans seeking specialized business support and resources. The website is designed to cater to these diverse groups, providing them with the information and tools they need to succeed.

Tone and Style

The tone of the CBP website is professional, supportive, and informative, aimed at aspiring entrepreneurs and small business owners. The style is clean and modern, with a focus on accessibility and ease of use. The website’s design reflects CBP’s mission to empower entrepreneurs and foster business growth, making it a valuable resource for the community.

Conclusion

The “Community Business Partnership” project successfully addressed the usability issues of the previous website, providing a streamlined and engaging platform for users to access business support services. By focusing on user experience and responsive design, the new website supports CBP’s mission of empowering entrepreneurs and fostering business growth. The project highlights the importance of user-centered design in creating effective online resources that meet the needs of diverse audiences.