PEO Insider
The best source for hard-hitting technical insight, timely updates, and practical perspective on all things PEO
The PEO Insider is the official publication of the National Association of Professional Employer Organizations (NAPEO). This magazine serves as a vital resource for professionals in the PEO industry, providing insights, updates, and best practices. The project aimed to redesign the magazine to enhance its visual appeal, improve readability, and create a more engaging experience for readers.
The redesign focused on three key areas:
- Modernization: Updating the magazine’s design to reflect current trends in publication design, ensuring it feels fresh and contemporary.
- Clarity: Presenting information in a clear and organized manner that is easy for readers to navigate and digest.
- Engagement: Creating a visually compelling and informative reading experience that keeps readers interested and encourages them to explore the content.
By addressing these areas, the PEO Insider redesign aimed to strengthen NAPEO’s communication with its members, enhance the magazine’s value as a resource, and solidify its position as a leading publication in the PEO industry.
*Disclaimer: All the work completed for this client was as Art Director of Six Half Dozen Design Studio.
Key Engagements
Solution
To achieve these objectives, the project involved a comprehensive redesign of the magazine, including:
- Layout and Typography: Developing a new layout grid and typographic system to improve readability and create a visually appealing hierarchy of information.
- Visuals and Imagery: Incorporating high-quality photography and illustrations to enhance the visual appeal and break up text-heavy content.
- Color Palette: Refining the magazine’s color palette to create a more sophisticated and cohesive look.
- Department Design: Creating distinct visual styles for different sections of the magazine to improve navigation and create a sense of variety.
- Cover Design: Designing eye-catching covers that capture reader attention and effectively communicate the theme of each issue.
Results
While specific metrics would be needed for a full evaluation, a successful redesign would likely result in:
- Increased readership: More NAPEO members reading and engaging with the magazine.
- Improved information retention: Readers demonstrating a better understanding of the content presented in the magazine.
- Enhanced brand perception: Strengthening the PEO Insider‘s reputation as a valuable and authoritative resource.
- Positive reader feedback: Receiving positive feedback from NAPEO members on the magazine’s new design and content presentation.
By modernizing its design and improving its readability and engagement, the PEO Insider can better serve NAPEO members and solidify its position as a leading publication in the PEO industry.
